Alberta’s regulated market for online gambling has been up and running since the summer, and the province has finally provided some numbers from it. According to the Alberta iGaming Corporation, in September the sector generated approximately C$56.6 million in non-adjusted gross gaming revenue.
September was the third month of operations, which also marked an increase in active online casinos and player accounts. Figures were provided in the corporation’s first Market Performance Report, and cover the period from the market’s launch on July 13 to September 30, 2026.
AiGC says that the non-adjusted gross gaming revenue increased from C$22.2 million in July to CS$43.3 million in August, and then reached an even more impressive C$56.6 million in September.
Users Move to Regulated Gaming
The provincial regulator notes that the early results suggest Albertans are shifting towards licensed gambling platforms. However, the figures reflect the gradual onboarding of operators and do not represent the province’s entire iGaming market.
“Early results indicate that Albertans value the strong oversight and greater accountability offered by a regulated market,” said AiGC chief executive Dan Keene.
He added that the corporation intends to continue educating residents about the risks of illegal offshore gambling websites and encouraging them to switch to regulated platforms, where they have rights and avenues for recourse.
Casino Games Dominate the Legal Market
AiGC’s first report confirms that casino-style games accounted for the largest share of revenue in the new market. They generated C$42.8 million, or 75.6% of the total reported revenue.
Meanwhile, sports betting contributed CS$11.1 million or 19.5% of the sector. At the same time, live casino produced C$2.8 million or 4.9% of the total revenue.
The September figures show a changing distribution of revenue across the three product categories compared with the market’s opening months. Casino games represented 76.4% of the revenue in July and increased to 82.3% in August before falling to 75.6% in September. Sports and event betting grew from 17.3% in July to 19.5% in September.
According to the Crown corporation, monthly betting volume reached C$1.28 billion in September, which was an improvement from the C$1.06 billion in August and C$542.9 million in July. In September, casino bets reached C$1 billion, while sports wagers neared C$152.7 million, and live casino provided C$121.5 million.
Player Accounts and Operator Numbers Expand
Active player accounts spiked to 388,585 in September, from 314,091 in August and 226,959 in July. At the same time, average revenue per active player account also increased, rising from C$98 in July to C$138 in August, and then C$146 in September.
The regulator warned that active accounts do not mean unique players, as users can have registrations with different online casinos. Therefore, the numbers provide an indication of activity across the regulated market rather than a count of individual customers.
The regulated market launched with 15 operators on July 13 and had grown to 24 by September 30. The report’s monthly data records 16 active operators in July, followed by 20 in August and 24 in September.
AiGC expects even more operators to enter the regulated market before the end of 2026, potentially expanding the range of licensed platforms available to Alberta residents.
Player Protection and Provincial Funding
The corporation has prioritised player protection as a central pillar of Alberta’s regulated iGaming framework. Under the model, players must be verified, while licensed operators are required to provide tools that help customers manage their gambling activity.
The iGaming model also allocates a portion of regulated gambling revenue towards public programmes. According to AiGC, 2% of gross gaming revenue is used to support First Nations, while a further 1% is reserved for social responsibility initiatives.
The funding is intended to support programmes addressing mental health and addiction, as well as research. AiGC believes the regulated system is designed to combine operator accountability and player safeguards with economic benefits that remain within the province.
“Regulation matters. This is a market where approved iGaming Operators are held to high standards of accountability, and where revenue stays in the province to fund programs and services Albertans rely upon.” Keene added.
Monthly reporting to continue
The first report provides an initial picture of Alberta’s regulated iGaming sector, but AiGC emphasised that the data remains preliminary. The information was compiled from submissions by operators offering eligible online gambling products under operating agreements with the corporation. It is unaudited and may be revised or adjusted.
The Crown corporation seeks to publish market performance data every month, thus giving Albertans regular access to information about wagering, winnings, revenue, player accounts and product performance as the regulated market develops.
The coming months will provide a clearer indication of how many operators ultimately join the framework and whether the early growth in regulated activity continues. For AiGC, a key objective will be to encourage more players to choose licensed platforms while demonstrating the benefits of oversight, consumer protections and provincial reinvestment.
