Platium Gaming Limited has been hit with a £10 million fine in the United Kingdom. The operator of unibet.co.uk and uk.bingo.com was penalised after the UK Gambling Commission found that it breached several Anti-Money Laundering and social responsibility standards.
In addition to the financial fine, the leading operator has also been ordered to conduct a third-party audit, which would ensure that the company is effectively implementing its anti-money laundering and safer gambling guidelines and procedures.
This instance is the second time that Platinum Gaming has gotten in trouble with the Commission. In 2023, the company was fined £2.9m for social responsibility and anti-money laundering failures.
Analysing Platinum Gaming’s Failings
In its statement, the gambling regulator broke down the discovered social responsibility and anti-money laundering failures by the provider. The Commission found that on several occasions, the system did not identify players with evident signs of gambling-related issues.
In one of the cases, a consumer gambled and lost £5,000 in 24 hours after signing up. Then, continued and lost over £16,000 in under three months. However, they were never marked by the system as being at risk.
Another case involved a customer who gambled away over £31,000 within nine months and reached loss limits on six occasions. The user also displayed signs of harm associated with high-velocity gambling. Still, the operator did not interfere.
It was also found that the firm failed to help a player who exceeded their £2,500 loss limit within 16 minutes of registering their account. The operator also did not label them as a case of binge gambling. Another case included a user who bet £73,000 and lost £4,100 in just 23 days.
Anti-Money Laundering Violations
According to the Commission, the operator’s money laundering risk assessment did not take into consideration players whose accounts were suspended by the firm due to money laundering or terrorist financing suspicions before 2023. It allowed punters with blocked accounts to register new ones and play.
It was also reported that the operator’s AML policy did not provide clarity on the level of customer due diligence and enhanced user due diligence measures performed, and how this was calculated by the level of risk a player displayed.
Although it was discussed in the operator’s risk assessment, there was no proof that potential high-risk factors were taken into account when reviewing customer accounts. These factors include high-risk employment, a large volume of deposit or withdrawal transactions deposits and immense losses.
Comments from UKGC
John Pierce, Commission Director of Enforcement for the Gambling Commission, commented:
“While industry-wide progress has been made in reducing unchecked high spending, the failings at Platinum Gaming are particularly disappointing.”
The gambling regulator noted that the Platinum Gaming cases involved serious failures in customer interaction systems, and even negligence in identifying and intervening with potential gambling-related harm. This included players losing a significant amount of money in hours or days after signing up, as well as reaching loss limits, and showing signs of binge and high-velocity gambling.
“Significant anti-money laundering failures were also identified. These included gaps in the licensee’s risk assessment, which failed to account for previously blocked accounts linked to money laundering concerns, and a lack of clarity in the AML policy around due diligence thresholds,” added Pierce.
He explained that consumer assessment did not consider high-risk factors, despite these being required in the operator’s framework.
Pierce also mentioned that, on top of the penalty, the company must also perform an audit and investigation through a third party, and provide regular updates to the iGaming watchdog. With these measures, the regulator seeks to drive meaningful changes, bolster responsibility, and foster a culture of compliance.
“Senior leaders must take ownership of compliance outcomes and ensure lessons are embedded across the organisation, supported by structured reporting and board-level oversight, and further regulatory activity will remain a possibility,” concluded Pierce.
Commission Announces New Deposit Limit Rules
Earlier this month, the Commission announced new measures to help consumers manage their gambling, focusing on clearer and more consistent financial limit options.
Online casino operators must provide tools allowing customers to set personal budgets when registering or depositing. From 30 June 2026, all online operators will be required to provide a standardised “deposit limit” based solely on how much money a customer pays into their account over a chosen period.
Only this type of limit may be described as a “deposit limit” to prevent confusion. Operators will still be allowed to offer other kinds of limits, such as loss limits or those that factor in withdrawals.
UKGC explained that the changes will be implemented in phases. Several updates are going into effect from October 31, 2025. They include:
- Prompt new customers to set a financial limit before their first deposit.
- Make it easy to review or change limits.
- Remind customers every six months to review their accounts and spending information.
- Provide clear, visible links to financial limit tools on the home and deposit pages.
- Implement any customer request to reduce the limit immediately.
Helen Rhodes, the Commission’s Director of Major Policy Projects, said the reforms aim to give players greater control and understanding of their gambling.
“Our work will help empower consumers to have greater awareness and control over their gambling. These changes bring consistency and clarity for customers choosing to set deposit limits while supporting operators to offer different forms of limits,” said Rhodes.
