Gammix Limited continues its legal battle against the Dutch Gambling Authority, also known as Kansspelautoriteit or KSA. Total fines imposed on the Malta-based operator have climbed to nearly €24 million.
This week, the regulator of licensed online casinos reaffirmed its decision to penalise Gammix for offering digital gaming services to Dutch consumers without a licence. However, Gammix continues to oppose that.
Going Back to 2022
The conflict dates back several years, as KSA initially issued an order subject to a €4 million penalty after warning the operator to block Dutch access in 2022. Then, in 2024, the situation escalated further. The Authority imposed a record-setting €19.7 million fine on the Malta operator.
According to the regulator, Gammix was found guilty of continuous breaches across multiple of its websites. Those included rantcasino.com, betoriginal.com, bluvegas.com, cashimashi.com, goslot.com, nordslot.com, vegadream.com, and scatters.com.
KSA Stands Its Ground
The KSA confirmed its decision would stand following an internal review and a formal objection process. Its advisory committee disclosed that it had “no reason to mitigate the penalty.” It suggested that both the fine and its public disclosure should be upheld.
In its ruling, KSA reminded that transparency and consumer awareness are key to the Dutch market. The publication of enforcement decisions, it said, serves to warn Dutch players about the risks of engaging with unlicensed operators.
As per KSA data, Gammix generated an estimated €52.4 million in gross gaming revenue from Dutch consumers in 2022, part of a global turnover approaching €1.8 billion. The fine, representing well below the statutory maximum of 10% of global turnover, was deemed proportionate under Dutch law.
The KSA’s estimate was based on its newly standardised “search volume method.” It’s based on a calculation model that uses online traffic data to approximate gambling revenue.
Gammix Doesn’t Agree
However, Gammix described the fines as “outrageous, unsubstantiated, and based on falsified data.” In statements from earlier this year, Gammix Limited director Phil Pearson accused the KSA of regulatory overreach and of using “highly suspect mathematics” to arrive at its conclusions.
Pearson strongly denied claims that Gammix failed to conduct proper age verification or Know Your Customer checks, calling the allegations “categorically false and defamatory.”
He insisted that the company complies fully with Malta Gaming Authority (MGA) licensing standards, including automated onboarding checks, AML monitoring, and audits.
“The KSA is issuing the largest fine in its short history by using falsified data, extreme inaccuracy, and highly suspect mathematics. If a company is fully complying with rules and regulations but is called out in the press for allegedly not doing so, this is a clear abuse of power,” commented Pearson.
Dispute Over Enforcement
A key point of contention involves the KSA’s “mystery shopper” test, in which investigators reportedly created an account and deposited money from the Netherlands. Gammix has disputed the allegations and insisted that the account originated in Luxembourg, in violation of its terms of service.
The operator further disputes the KSA’s use of SimilarWeb traffic data to calculate Dutch turnover, calling the figures “unrealistic and incorrect.” Pearson said the company does not actively target Dutch users and that access should be blocked via its Cloudflare geo-blocking system.
Gammix also claims the regulator has been unresponsive to correspondence, as the operator’s emails and letters have been allegedly ignored.
What’s Next?
Although KSA has decided to uphold the fines, Gammix still has the right to appeal to the District Court of The Hague. However, it remains to be seen whether the operator will do it. Previously, it vowed to fight on all fronts until it received an apology and retraction.
The company may also look to invoke Malta’s controversial Bill 55, a local law that enables Maltese courts to refuse enforcement of foreign judgments against gaming companies licensed in Malta. The measure, however, is currently under legal challenge at the European level, with critics arguing it undermines EU legal cooperation.
If upheld, the KSA’s decision cements the largest fine ever imposed for unregulated gambling in the Netherlands. It’s certainly a milestone in the regulator’s ongoing crackdown on unlicensed businesses.
For now, Gammix remains defiant, and the regulator equally committed, leaving the dispute to unfold in courtrooms on both sides of the continent.
KSA Crackdowns on Influencers
In a parallel enforcement drive, KSA has also fined three influencers: Stiefunspeelt, Turcos, and Buurtwachtt for promoting illegal gambling operators on social media.
The online personalities were given 48 hours to remove the content and warned they face fines of up to €75,000 each if they fail to comply. The action forms part of the KSA’s new enforcement model aimed at protecting young audiences from gambling-related harm.
KSA chair Michel Groothuizen said the crackdown reflects the regulator’s commitment to transparency and consumer protection:
“Influencers often have a strong appeal to young people, making it vital to combat the promotion of illegal gambling.”
The move underscores the KSA’s broader strategy to police unlicensed gambling content online, following similar cases earlier this year and new research into behavioural techniques used by operators to influence players.
